Cinbeerguensa craft beer
Agency: Mingo Estudio
Illustrator: Isra Pop
Project Type: Produced
Client: Cinverguensa tostadas restaurant
Product Launch Location: Mexico
Packaging Contents: Craft Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Digital Printing
The name cinbeergüensa is a word made that comes from the term "Sin Vergüenza", which means shameless, and the word beer. In Mexico, the term "shameless" means someone with a fun and festive personality who doesn't care what people think of him because of his self-confidence, and that is why the word cinbeergüensa is misspelled afterwards, because of its shameless nature.
Cinbeergüensa craft beer has two versions, the American-style lager called "GUERA" (a popular way in Mexico to call a blonde woman) and the strong black beer called "PRIETA" (a popular way in Mexico to call a brunette woman). On each label a character was designed, a blonde woman for the lager beer and a brunette woman for the dark beer. This refers to the popular characterization of two types of women with a lot of personality in Mexico.
The label design seeks to be fun and festive as it takes elements of Mexican popular vintage graphics as the colorful pallet and really bold street signing lettering, but with a modern and fresh style. Also each of the beer versions are made especially for the type of food offered in the restaurant.