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Clique Vodka Rebrand 2021

Design: Frank Bachurski
Location: United States
Project Type: Produced
Client: Clique Vodka
Product Launch Location: Global
Packaging Contents: 80 Proof Vodka
Packaging Substrate / Materials: Glass Bottle and Decoration
Printing Process: Foil stamping and vintage labeling

This latest product concept has been completely redeveloped from head to toe including a new logo, new custom glass vessel, one of a kind apothecary style glass cork and a highly refined vodka formulation from Clique Vodka’s exclusive gold medal award winning distillery in Latvia. Clique’s bold, pronounced taste doesn’t just come with any vodka. It takes specific water, climate and soil to cultivate the perfect ingredients.

The brand’s bottle takes design cues from a more traditional and sophisticated time when focus was on product integrity as opposed to the latest trend. The tall slender bottle emulates the column stills that are used in the distillery where the product is made. The vintage textured paper stock and apothecary style cork invoke a sense of handmade craftsmanship.

This bold move targets a more discerning audience with an experienced palate. No shortcuts were taken and no expense spared in the production of this product. We at @PremierSpirits think that the consumer will be pleasantly surprised with what they see and taste. Clique Vodka‘s high-impact packaging and smooth taste profile communicates authenticity and depth. The product evolution showcases the company’s new aesthetic and the executives’ forward-looking attitude.

"Clique now has a seriousness and sophistication that defines the way I personally want to drink vodka. Our vodka is extraordinary, and the bottle had to match. I wanted to create something true to our experience. This brand reflects the way I see vodka; the way I see our company and our capabilities.” - Frank Bachurski (VP of Premier Innovations Group / Head Designer)