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13/05/2019

Clockwork Orange Marmalade


Agency: DrkGrdn
Creative Director: Charlie Trefry
Project Type: Produced
Client: Warner Bros.
Location: Brooklyn, NY
Packaging Contents: Orange marmalade
Packaging Substrate / Materials: Glass bottle
Printing Process: Letterpress

Clockwork Orange Marmalade was produced as a limited edition run to pay homage to Warner Brothers 40th anniversary of the rerelease of the classic film. It's loaded with quotes from the original film that are juxtaposed within the context of a retail product. The font, Goofyfoot, was provided by TheGoGo.Club.



What's Unique?
All the graphic labeling was printed on a letterpress. It adds to the effect of a product from the '70's, right down to the subtle embossing and varying registration created in the process.