Обзор лучших ресурсов по разработке бренда, разработке упаковки

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13/02/2020

Coligny Creek Egg Co.


Design: Dan O'Leary
Copywriter: Jackie Bateman
Illustrator: Jamey Christoph
Location: Canada
Project Type: Produced
Client: Coligny Creek Egg Co.
Product Launch Location: Canada
Packaging Contents: Eggs
Packaging Substrate / Materials: Cardboard, paper pulp carton
Printing Process: Offset

A small family of egg farmers from British Columbia's Fraser Valley looked to me to create a new brand for their free-range and organic product, following a restructuring of their business.

We provided category research, along with brand positioning, which informed our work on tone of voice and creation of a name for the new brand. On our recommendation, the client utilized an under-used full-colour egg carton format, for maximum impact on-shelf and uniqueness in the category in this region.

The illustration depicts the local area where the farm is located, featuring the family's distinctive red-roofed barn. The identity riffs on the classic roofline of barns to provide a memorable and recognizable shape for the logo. These elements all combine to convey warmth and passion, and present an engaging brand with heart and a compelling local story.



What's Unique?
The packaging format is fairly unique to the BC retail market, allowing the bold use to colour to truly stand out on shelf among uninspiring, utilitarian competition.