Project Type: Concept
Packaging Contents: Rum and Cola
Packaging Substrate / Materials: Aluminum
Printing Process: Digital Printing
Conundrum Rum is a zero sugar canned Rum and Cola alcoholic beverage aimed at the female market. The choices for a feminine or less masculine rum are very thin and making it friendly in can form and zero sugar makes it more attractive to the female consumer 25-35. The iridescent can and box has pink and yellow sunset hews in a semi metallic finish.
The Wordplay on the brand name Conundrum transcend to marketing the products to consuming it's like a question was asked "what to do with all these" and the implied answer is...drink them of course.