Costa Juice

Design: Kaitlyn McKamey
Location: United States
Project Type: Concept
Packaging Contents: All Natural Juice
Packaging Substrate / Materials: Paper Bottle

Costa Juice is a concept packaging product for an all-natural juice company. The identity for Costa Juice is inspired by the ocean and tropical theme. The design itself is very colorful and has an organic hand-drawn style to it. Each bottle is a different color to reflect the type of juice and the dynamic identity fits on any color background.

What's Unique?
The main thing that is unique is how bold and bright the packaging is. That factor would make it stand out on the shelves and encourage customers to pick it up and purchase.