Design: Shivram Mahendran
Project Type: Produced
Client: 100 Beverages
Product Launch Location: India
Packaging Contents: Sparkling Green Tea
Packaging Substrate / Materials: Plastic
Printing Process: Offset Printing
Cypher is a Zero Calorie, Zero Sugar, Zero Preservatives Sparkling Green Tea. The name Cypher itself is a play on the word Cipher which means Zero. Cypher’s core value lies in it being a drink packed with premium ingredients that target's a new generation of consumers looking for a healthy alternative to carbonated beverages. This meant that the product had to give a sense of an end to end fulfilment, right from when he/she picks up the bottle to when they taste it.
For this, we designed a bottle shape that is compact and easy to carry, making it appealing to the target audience and at the same time, gives it a full and wholesome feeling to the person holding the bottle. The packaging ensures clear communication of the Unique Selling Propositions of the brand and highlights all the important factors for the target customer. The logo pattern was inspired by observing green tea fields, the pattern on its own is the simplest form of the way in which green tea plantations are grown. The colours are inspired from the flavours of Apple-Cinnamon, Lemon-Ginger & Strawberry-Raspberry backdrop colours that are chosen for each variant are a direct representation of the combination of flavours that are present in each variant. The gradient adds on to the nature of the blended colours.
Black was used as a base colour to convey a sense of luxury. The outer carton is a tray design with the tray being the colour of the sweetener and the sleeve to have a simple spot UV of the logo pattern.
The bottle is a custom-designed mould, where we spent time in figuring out the right aesthetics, ergonomic, label surface area and the feeling of density when held.