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29/06/2020

Davydovsky traditions


Design: Artem
Location: Russia
Project Type: Produced
Product Launch Location: Europe
Packaging Contents: Jam
Packaging Substrate / Materials: Glass bottle, paper, glass jar
Printing Process: Flexography

Empire of Jams is a leading Russian producer of fruit and berry toppings, milk and chocolate berries (desserts), caramel and invert syrups, preserves, and jams, as well as toppings and bases for fruit drinks.

Creation of a logo, corporate identity, new trademark "Davydovsky traditions", development of the design of linear packaging products for start-up associations.

In the logo, it was decided to depict a bird in the style of a cube heel, which was popular in Russia at the turn of the 19th century. Modern elements in the form of floral motifs have been added to the corporate identity. Packages, stickers, labels for more than 30 items have been developed.

What's Unique?
Russian ornament of the 19th century stylized as modern technology in conjunction with embossing create uniqueness.