De Janeiro

Design: Ahmed Hassan
Location: Egypt
Project Type: Produced
Product Launch Location: Global
Packaging Contents: food and beverage
Packaging Substrate / Materials: Glass bottle, Plastic, Paper, Cardboard
Printing Process: Digital printing, Screen printing

De Janeiro is a Brazilian restaurant and cafe based in Egypt

Serving high quality traditional Brazilian food, it also sells an excellent product such as coffee, olives, pickles, and chili. Branding and packaging inspired by Brazilian culture and famous Brazilian landmarks such as the Brazilian flag, sea, palm and parrot. So these elements were combined together in the logo, as well as the pattern.

The typeface used is a bold and new font to express the strength and modernity of the brand. Also, the colors used are a mixture of natural colors such as the sea and the sun. Therefore, blue and orange gradients have been used, which gives the consumer a different experience similar to the tropical atmosphere.