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The concern of our customer with this job was to develop a new packaging for a premium deep-frozen meat and also he wanted to the consumer to know that the deep-frozen product keep all the qualities as the fresh product.
To convey the consumer the closeness product and its excellent quality, we show the product as it is: MEAT.
Our intention is for the consumer to remember the butcher shops where large pieces of meat are displayed.
What's Unique?
To surprise the consumer by bringing the raw product to packaging, creating a simile with it.