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Doce segredo de Charlotte


Design: Maycon Prasniewski
Location: Brazil
Project Type: Produced
Client: O Doce Segredo de Charlotte
Product Launch Location: Brazil
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic/aluminium bag
Printing Process: Flexography

Pack design for a coffee shop sells your own coffee to the clients who would like to taste the same product in your houses. It is available in beans or ground coffee, a small icon on the left top of the package show each is each.

The uniqueness of the project is in use a mascot and famous movie quote to get near the "geek" and young target of the coffee shop. The quirky coffee leaf and beans pattern show us what is the product. It's developed to be a series of different coffee flavors in the future, always changing the mascot (cat) and the quote and possible depending on the coffee type (stronger, sweeter) the background color can be changed too.