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18/11/2020

Double Dutch Drinks rebrand

Design: Boundless Brand Design
Location: United Kingdom
Project Type: Produced
Client: Double Dutch Drinks
Product Launch Location: Global
Packaging Contents: Premium mixers and tonics
Packaging Substrate / Materials: Glass bottle/paper label

Award-winning mixers Brand Double Dutch launch a striking and disruptive new rebrand, focussed on its distinction, flavour and fun.

Double the flavour, double the taste, Double Dutch was set up by Dutch twins Joyce and Raissa, after noticing a gap in the market for a mixer that was bold, experimental and unique. Industry entrepreneurs, with Innovative flavours to rival the most creative of spirits, Double Dutch are flavour alchemists, pairing unexpected combinations, creating versatile and distinctive mixers.

We have created a fun and contemporary look and feel, to disrupt the mixer category, bringing to life the storytelling of their premium ingredients and distinct combinations. Looking to evolve and revolutionise the brand, we worked on reinvigorating the overall pack design, creating standout on the shelf.
Drawing on the provenance and unique stories of the ingredients, the new designs are rich with storytelling, discoverability and intrigue, using bright illustrations to display a world bursting with flavour while telling the extraordinary tale of each product.

Hamish Shand, Creative director and founder of Boundless says, ‘Looking to explore how to redefine the brand, we stretched Double Dutch into a contemporary new space, helping distinguish them from the competition with an elevated and confident proposition that’s multidimensional and attention-grabbing. The new-look now offers consumers easier flavour navigation, with impactful colours and sophisticated pattern arrangements that work alongside their existing brand crest.’
Raissa de Haas, co-founder of Double Dutch says, ‘We thoroughly enjoyed collaborating with Boundless on this dynamic and strong redesign of Double Dutch. Each variant in our range now disrupts on shelf, energized and zestful, the packs have taste appeal and a strong premium look that sets us apart in the mixers category. Boundless perfectly captured our individuality and essence, maintaining what makes us unique, heroing the products and our story flawlessly.’