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Dr.Beckmann - Laundry Fragrances

Design: Serviceplan Design Hamburg
Project Type: Produced
Client: Delta Pronatura Dr. Krauss & Dr. Beckmann KG
Location: Germany
Packaging Contents: Laundry Fragrances
Packaging Substrate / Materials: Plastic

Development of a unique packaging design for an introduction of a laundry fragrance as a new category for Dr.Beckmann.

The challenge was to develop a packaging that which sets a benchmark within the category and the competition but at the same time creates recognition in the Dr.Beckmann world.

Dr.Beckmann stands for purity and cleanliness. Now staged in a new category with fragrances.

What's Unique?
Adaptation of the cap colour to the variety as well as bottle colour to the market to generate stand out in the shelf.