Dr.Beckmann - Laundry Fragrances
Design: Serviceplan Design Hamburg
Project Type: Produced
Client: Delta Pronatura Dr. Krauss & Dr. Beckmann KG
Packaging Contents: Laundry Fragrances
Packaging Substrate / Materials: Plastic
Development of a unique packaging design for an introduction of a laundry fragrance as a new category for Dr.Beckmann.
The challenge was to develop a packaging that which sets a benchmark within the category and the competition but at the same time creates recognition in the Dr.Beckmann world.
Dr.Beckmann stands for purity and cleanliness. Now staged in a new category with fragrances.
Adaptation of the cap colour to the variety as well as bottle colour to the market to generate stand out in the shelf.