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15/09/2020

Eatawhey


Design: Impprintz
Location: India
Project Type: Produced
Client: Eatawhey
Product Launch Location: India
Packaging Contents: Energy bars, Granola
Packaging Substrate / Materials: Laminate, Paper
Printing Process: Rotogravure, Digital

Eatawhey is a homegrown brand offering pre- and post-workout whey protein bars and granolas, suitable for Keto, paleo and vegan diets. It is the founder's labour of love; a love of dessert, a love of fitness, and her drive to have the two co-exist harmoniously. It's deeply a personal project that was born out of her own struggles with being overweight. Her passion to help people, meet her client's needs, produce quality products, and her ability to continuously evolve and innovate have led to a bigger menu, bigger kitchen, Pan India distribution, and most importantly, a roster of happy regulars who swear by her food.

For the logo, Ankeeta Chawla (founder of Eatawhey) knew that she wanted an emblem made with a dumbbell and whisk, along with the clever tagline.

The packaging design needed to appeal to the young gym-goers and fitness enthusiasts, while communicating the benefits of the product in a simple way. Urban, attractive, smart, spunky and uncluttered, the design improvement has certainly been noticed and has helped the business further grow.