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25/11/2019

Eclipse Gin / No Man's Space


Agency: Spazio Di Paolo
Designer: Mario Di Paolo
Location: Italy
Project Type: Produced
Client: Brand Breeder
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Glass bottle, paper, foil

No Man's Space is a line of spirits born from the meeting between Mario Di Paolo's design and Baldo Baldinini's aromatic chords. The ancestral space, interpreted as a physical space, is a symbol of freedom and overcoming one's limits as well as men's inspiration and mentor, and represents the core of this innovative project.

A Gin, represented as a lunar Eclipse, takes shape on paper under an iconic, elegant and refined aspect through a play of lights. The moon and its eclipse thus come to life, from label to imagination.

The packaging captures the space and becomes three-dimensional, interacting with the user.

The distinct black&white minimalism, enhanced by the foil brilliance, gets accurately matched by the verticality of the wisely created scents.