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29/11/2019

Eco Karjala sun dried berries


Agency: Design Department
Designer: Elizaveta Bobkova
Project manager: Victoria Kazachok
Location: Russia
Project Type: Produced
Client: Eco Karjala
Product Launch Location: Europe
Packaging Contents: Dried berries
Packaging Substrate / Materials: Cardboard boxes and cups

The main product of the "Eco Karjala" company is dried berries from an environmentally green and pristine area – forests of the Karelia. We decided to demonstrate the very special magic of this cold but beautiful places.
Severe in climate, but rich in magical landscapes, Karelia contains innumerable treasures: red, blue and yellow, like the sun, berries that stand out brightly on the bushes at different times of the year.

Every season, a huge number of hunters appear in these places to find these pantries with vitamins, to take them as much as possible to their cities and share there with all the inhabitants.

On each box magic miracle berries illuminating the scenery around with rich colors attract vitamins seekers. Noble fonts and watercolor reinforce the element of fabulousness. “Hidden” in the berries of the logo of the letter “eco” play along with the idea of ​​a lurking natural pantry.