Industrial Designer: André Gouveia
Industrial Designer: André Domingos
Brand Designer Sílvia Silva
Project Type: Produced
Product Launch Location: Portugal
Packaging Contents: Detergents
Packaging Substrate / Materials: Plastic
EcoX develops detergents from used cooking oil, transforming them into world-class detergents for multiple purposes.
EcoX major point of sale is bulk stores, so the packaging they sell needs to be reused. The challenge for the company was to create a new packaging that could maintain its properties for reusable and refill purposes. Above all, the same packaging should be used for multiple functions like a trigger spray for degreasing, a packaging of laundry detergent, or even a packaging of dish soap. The same packaging meets all the functions just by changing the cap.
As for the brand strategy, the main goal was to make the message of the circularity very clear (the future is clean, again and again) and understandable, which visually resulted in a very vibrant and clean key visual that embodies all the concept.