Elfrosa Hydrolat of Rosa Damascena
Agency: Pica Packaging Design Lab.
Designer: Shuwei Qi
Project Type: Produced
Client: Beijing Elfrosa Co., ltd.
Product Launch Location: Global
Packaging Contents: Beauty products
Packaging Substrate / Materials: Plastic, paper
In this case, Pica Lab create a ritzy figure by the idea of royal arts, endeavor to perfect every detail to help the brand building trust – to give customers an impression that the brand is reliable and admirable for its unstoppable aesthetic pursuit - which is the fatal challenge for a new brand hitting the local market.
For the start-up, Pica Lab help analyzing the product’s unique selling points and visualizing them. In this way, the customers would recognize its special characteristics at a glance. In coordinate with its market positioning, the team choose the renaissance style for the key visual. People in that period cared about the relationships between themselves and nature, which is exactly the brand’s proposal - to arouse its customer the awareness of self-care.
As for the visual elements, along with the rose, the Lab choose dragonfly as it has a mysterious relationship with water. In China, dragonfly means happiness, health and success in addition. The figure of dragonfly is as slim as a lady, refer to the elf in the rose.
The Lab also adjust the die-board design. When the customer opens the box, she will find a blooming rose, and the hydrolat lies in it. This plot would boost the impression that the hydrolat was extracted from the bud, which is rather pure and valuable.