Project Type: Produced, Commercial Work
Client: Olivé Batllori
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Els Joves, “The Young Ones” in Catalan, is the new project from the family winery Olivé Batllori.
The naming was conceived with a double meaning: a young wine meant to be consumed within the same vintage and the younger generation of the family that is leading this project.
The image is in line with the concept of the product, a fresh and direct range of wines which aim at a younger audience. A central and attractive illustration representing the new generation of the winery together with bold and vibrant colors make the product stand on the shelf creating empathy with the public.