Design: Pica Packaging Design Lab.
Project Type: Produced
Location: Beijing, China
Packaging Contents: Washing machine cleaner
Packaging Substrate / Materials: Paper
No one would resist the temptation of an attractive package.
Nowadays, people are more narcissistic than the old times. They care too much about their appearance that they would stop at every reflective surface - taking them as make-up mirrors.
We put the "mirror" on our washing machine cleaner's package. With the theme of a Chinese saying "Clean and bright like a mirror", this packaging shows customers a image of a well-cleaned washing machine slot. And with the "mirror" trick, the product becomes more attractive than its competitors when stacking together.