Project Type: Concept
Packaging Contents: pure alps water
Packaging Substrate / Materials: Glass, aluminium
Printing Process: Digital Printing
This fun rebrand brings back the elements that are lost from the most recent evian rebrand. The loss of the blue fades the brand away into obscurity where it was unmistakably evian.
The iconic pink crates the blue hills and red copy! They have introduced pale grey and its like they are trying to be invisible and polite and we feel like this was a mistake. simplifying the mountains to 3 geometric shapes and making the wordmark bold and round rather than the oblong taller copy gives the logo mark more foundation and the mountains now have a solid foundation.
The marketing is a cheeky swipe at how in popular online culture the fact that evian is naive backwards, this is used to belittle the brand but could be harnessed to point out how naive it is to poison your body with government treated tap water. We feel like strong marketing takes a popular branding irony and flips it to empower rather than disarm the brand.
The glass and aluminium only branding and the revival of the blue with a facelift for the brand that takes all the good from the heritage logo and introduces a stronger typeface and composition that is more balanced and beautiful.