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15/01/2020

Fantasia


Design: Xiaoxiao Ma
Location: United States
Project Type: Student Project
School: Academy of Art University
Course: GR 370 01: Package Design 3: Advanced 3D Branding
Tutor: Christine George
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital Printing, Foil

Background:
Wine makes every meal an occasion, every table more elegant, and every family time more enjoyable. Fantasia is a winery founded by a couple located in Siena, Italy. It is a personal-scale and stylish winery. The wine is lovingly created and carefully aged. The longer you spend contemplating it, the better it gets. It’s dry with fresh fruit flavors lead to the increased and focused aromatics, rich texture, harmonious tannin integration, and long finish.

Approach:
My solution was to design wine labels for Sauvignon Blanc, Chardonnay, and Sangiovese. My inspiration was John Currin who is a great contemporary American painter. In his work, he paints the fantasies of happiness between families and friends. I brought John’s paintings into my design to capture the convincing moment of tasting Fantasia’s unforgettable personality, rich hues, and sheer beauty.