Design: Maji Studio
Creative Director and Designer Luka Predragović
Project Type: Produced, Commercial Work
Client: Farac-Terzic Winery
Location: Zagreb, Croatia
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle, textured paper
Printing Process: Digital print
Inspired by drywall of Dalmatia, Farac-Terzić Wines are designed to symbolise purity and excellence of these Mediterranean wines from Croatia. The logo itself was done really simple because the whole identity carrier is actually the label itself. Labels are printed on textured paper that symbolises landscapes of Dalmatian island of Korčula where these wines are made. The landscape is beautiful in its simple and rocky appearance. The system was created like this that allows the winemaker to produce as many labels as he needs for different wines, but all in the same tone and feel.
The uniqueness of this branding project comes from its simple but different approach. It is unusual to make a wine label out of several parts and dispositioned like this. But since this is really small winery they can produce and label their bottles like this.