contact us | ok@ohmycode.ru
hike is a mass market beer, produced by one of Ukraine's biggest breweries.
It needed a redesign of its completely outdated, 14-year-old label. The brand wanted to compete with the new kings of the market – craft beer, cidre and hard lemonade. So the label needed to stand out and be visible and strong.
A simple, edgy visual identity that's revolutionary in the category.
We removed all the ‘beer’ cliches – no hops, no mills, no barrels. This allowed the brand to achieve a minimalistic identity while maintaining a bold, punchy and expressive visual code.
What's Unique?
We took shiny shields, golden wheat, memorable dates, luscious hops and threw them all away. We replaced them with a bright, expressive, edgy, ‘non-beer’ minimalistic design and a shortened, bold spelling of the name. It wasn't just time to change. For the first time in its 14 years of existence, hike decided it was time for something drastic.