Project Type: Produced
Client: Farm honey
Product Launch Location: Ukraine
Packaging Contents: Honey
Packaging Substrate / Materials: Glass jar
Printing Process: Digital printing
To design a label for natural farm honey.
A bit of foreword. During the packaging or label development, it is very important to remember the product itself. You must admit that it is difficult to sell, for example, organic milk in a bright acid box with futuristic massive fonts. Yes, the product will stand out on the shelves, but whether the average buyer will trust we are not sure ... We believe that packaging should be a “continuation” of the product and complement it. ⠀
According to these truths our label was born. We took simple and understandable associations with the product itself that is honey. So, the main visual hero is a teddy bear with a spoon in his hands. ⠀ The logo and overall design are based on soft, smooth lines. Just look at the jar and you feel the fragrant natural honey pouring on home-made pancakes. We decided to stand out among competitors in color. As a result, a pleasant lilac color was chosen, which emphasizes our product in contrast to the honey shade. As a result of the project, the development of the label has grown into an entire identity.