Felicia / Oat Pasta
Agency: 6.14 Creative Licensing
Creative director: Luigi Focanti
Art director & graphic designer: Giulia Ripamonti
Photoshoot: Funky Table Milano
Project Type: Produced
Client: Felicia - Andriani
Product Launch Location: Europe
Packaging Contents: Pasta
Packaging Substrate / Materials: Paper
Felicia is a brand of the Andriani Group, leader in food innovation and point of reference for the circular and sustainable economy.
Felicia selects only gluten-free ingredients mainly organic. It produces naturally gluten-free and nutrient-rich pasta products using only water and alternative flours. Made in Italy in a 100% allergen-free plant, with all necessary national and international certifications.
The new packaging "Felicia Oat" is innovative for the consumer and allows the line to be clearly recognizable in the shelf due to the combination of branding elements, graphics and materials. The new packaging reflects the warmth, positivity and quality of the BIO product guaranteed by Felicia brand. The packaging offers a style in line with market trends through a spontaneous, accessible and informal language.