Designer: Anton Strunge
Project Type: Student Project
School: Stroganov Moscow State Academy of Arts and Industry
Tutor: Ivan Trofimov
Location: Moscow, Russian federation
Packaging Contents: Marmalade sweets
Packaging Substrate / Materials: Paper and plastic
Printing Process: Cutting and digital printing
A package of marmalade sweets. The design is based on forms and colours of Suprematism art, created by Russian artist Kazimir Malevich. Clear bright colours and simple forms of sweets represents main principles of Suprematism. Clear white colour of paper serves as a canvas for compositions formed by marmalades.
On the top cover of every package there is a title "ФИГУРКИ" which is cyrillic "FIGURES". Typographic composition of letters is different on every package, it represents a variety of combinations, that can be created by marmalades inside. The packaging is made of plastic and paper, thus allowing to cut through letters on the cap, so that sweets becomes visible. Also, there are two plastic sides on a package, also allowing to see marmalades without opening the box.
Every form and colour of a candy is associated with a specific taste. That creates large variety of colour combinations, different for every package. Minimalistic typography on the side of the package tells what tastes are contained in that one.
The product is designed for sale in Moscow museum stores and other places associated with Suprematism.
The project pays tribute to the works of Kazimir Malevich, creating endless Suprematist combinations. There can not be two identical compositions, since sweets are packaged differently each time. Therefore, there can not be two equally identical looking packages. The shape of sweets allows users to create new Suprematist forms before eating a delicious marmalade.