Fillin Guff

Design: Canape Agency
Location: Ukraine
Project Type: Produced
Client: Fillin Guff
Product Launch Location: Ukraine
Packaging Contents: Wet wipes
Packaging Substrate / Materials: Plastic

Fillin Guff is a brand name of the company that produces several lines of wet wipes. This product is aimed at a wide audience and is presented on supermarket shelves. As part of the project, we developed a logo and packaging design for two product lines — premium and more affordable.

Branding - Logo
We started developing the logo with two wishes from the client — to place the brand name in the logo and create a unique image of the owl for it. As a result, we proposed a logo, which consists of a text part and a sign.
Our sign is a stylized and very geometric image of an owl. To balance the text part — the brand name with the picture, we chose a simple grotesque font with understandable proportions.

To emphasize the brand logo, we proposed to use it only in black. Such a solution made it possible to highlight the logo on the package, but it is beneficial to show the color and graphics.

Form style
As part of the project, we developed packaging for two brand lines at once — premium — Fillin Guff and more affordable — Aloha!.

Premium packaging is laconic in design.

Here is the main emphasis on color and on the quality of the packaging material itself. There are 6 types of napkins in this line, so for each, we have chosen a color. This decision made it possible to distinguish the product from the colorful packaging of cheaper goods and attract the attention of our target audience.

The second line is Aloha! — more affordable products. In order to convey the emotion of the brand and highlight the product among a large assortment of similar products, we created unique illustrations and selected pleasant atypical colors for this segment. As a result, we got bright packaging that stands out on the shelves of supermarkets and attracts the attention of consumers.