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11/02/2019

Flor de Garum


Design: Salvartes Design
Project Type: Produced, Commercial Work
Client: Flor de Garum
Location: Spain
Packaging Contents: Oil, paté
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

For the logo we decided to use the Trajan typeface, a family inspired by the Roman lapidary inscriptions, specifically those found in the Trajan column and designed as a typography by Carol Twombly in 1959.

On the other hand, to accompany the entire universe, we decided create an icon in the shape of the typical amphora where the garum was kept in turn from a series of illustrations inspired by the ingredients of the product based on the style of jewels and mosaics.