Floraison : Packaging Neroli Line
Design: Inés Megdiche
Project Type: Produced
Product Launch Location: Tunisia
Packaging Contents: Natural Beauty
Packaging Substrate / Materials: Plastic
Printing Process: Digital printing
In this new line very rich in Neroli, I tried to design an image that submerges the consumer in a natural atmosphere accentuated by the very present fragrance of the products.
This's why I started with a photograph of the neroli flower as a background and I argued the design by the use of the color orange. The idea was to see and feel the product as a whole. I chose to use authentic typography in harmony with the natural world of the product.
And since it is a whole range, I declined the concept of 5 products while trying to always keep points in common. We obtained a gourmet product, rich in the visual matter, and approved by the customer.
I tried to popularize the neroli line, rarely used in Tunisia because of its considerably high prices. I chose to design a product close to the consumer while remaining a very good quality product with a delicious and natural image that works very well with its fragrance neroli's qualities, generally sold as a luxury product. And this proves that the image always specifies the degree of luxury that we want to give to each product.