Agency: The Brand Company
Creative Directors: Dara Abdul Hadi, Mostafa Tawfic
Senior Art Director/ Illustrator: Hicham Rahma
Art Director: Hesham Ali
Project Type: Produced
Product Launch Location: Egypt
Packaging Contents: Chocolate Biscuit
Packaging Substrate / Materials: Plastic
Frenzy is one of DO's most exciting biscuit brands. We created a fun, exciting, and playful brand where we played on the type aesthetics and package design to bring the real meaning of Frenzy to life.
The Frenzy characters were hand-drawn in a very quirky, fun illustration style to stay true to the brand's persona. Each pack was differentiated through the color-coding of the brand itself.