Designer/Creative Director: Thiago Ranielli
Typography: Adriano Debarba
Project Type: Produced
Client: Frisanco Brewery
Location: Balneário Camboriu / Brazil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass Bottle
Printing Process: Offset printing
The Frisanco´s project was a job filled with brand development, which included the name conception, branding contextualization, visual language, marketing materials and digital media. This commission was very meaningful for the Brandholic studio due to its great complex nobility and rich culture, among other reasons, we had the great opportunity to work with a historical material never before worked, with a very interesting and splendid family origin.
The Brazilian culture was built from many influences, and Italian culture is one of the main ones. Italian immigration is very rich, and the story of how these immigrants came to our country is full of beautiful stories containing risks, dramas, overruns.
The Brevery´s founder learned with his nonna (grandmother in Italian) how to produce beer, which represents a great family legacy. With such a prestigious origin, we have been able to obtain an inspiring material for the conceptualization of the brand name and to extend the references of the Italian culture in this project. This fact was also very important for the construction of visual language and brand contextualization.
In developing the labels of Frisanco, we honor the Italian immigration to Brazil. The Frisanco Beer label is a tribute to the Italian immigration in Brazil, counting from the point of view of the immigrant its history from the departure in Italy until the landing in the new earth. The label not only tells you mandatory information, they tell a story through illustrations and poems.