FRUDOZA Light Ice Cream

Creative Agency: Aida Pioneer Brаnding & Creative
Art direction & Design: Margarita Konovalova
Project Type: Produced, Commercial Work
Client: Morozproduct
Location: Minsk, Belarus
Packaging Contents: Ice cream
Packaging Substrate / Materials: Plastic
Printing Process: Offset printing

FRUDOZA Light is a low-calorie ice cream. Delicacy for those who like sweets and take care of their figure. Developing the design of the package, we focused on ease. On the background there is a gentle watercolor.

The color solution echoes with the foodblock, indicating the naturalness of the product. We used fine typeface for "Light" and placed it separately to attract additional attention and identify the product on the shelf. We also put the taste information text block and the fat content next to the logoblock.