Design: Cristina Iordan
Project Type: Concept
Location: Bucharest, Romania
Packaging Contents: Wine
Packaging Substrate / Materials: Label, glass bottle
Printing Process: Digital printing
Introducing a new brand, I used the vintage yet contemporary style design, with splashes and vibrant colors. The focus is creating a design expression that would attract millennial wine drinkers and still appeal to baby boomers through a 1970's feel. Gallant is a wine that transforms every relation into a special one. It brings together old partners, friends or lovers to celebrate their relationship that will last forever. Each type (red, white, rosé) is done in a different way for emphasizing the mood and energy of each personality.