Gaslighter

Design: Makers & Allies
Location: United States
Project Type: Produced
Client: Gaslighter Wine Company
Product Launch Location: United States
Packaging Contents: Wine
Packaging Substrate / Materials: Glass Bottle
Printing Process: Black Matte Screen Printing

If only there was a clear line between the sane and the insane. If only we could always know where we stood between truth and lie-lie-lie-lie-lies. Gaslighter is a wine for anyone fed up with the gaslighters, the deniers. Those that refuse to let the wool be pulled over their eyes. And from our edgy and innovative packaging, surreal web experience, provocative photo & video, and building a community of badasses on social, creating a world for this brand to exist in has been a wild ride, but one we'd gladly go on again and again.

Beginning with the rosé, the highest production Gaslighter wine, we took a look at the current rosé market and decided to go in the complete opposite direction: matte black screenprinting, sharp lines, and an elevated chic. This is the girl who wears thigh-high leather boots to a pool party. Our goal in extending this package across the exclusive, small-production pinot and cab was to maintain a clean and cohesive lineup across more traditional bottle molds, a combination that created the dark and sophisticated collection we were after.