Agency: evoq communications AG
Head of mandate: Christian Sutter
Creative Director: Sara Streule
Design: Marta Frieden
Project Type: Produced
Client: CR Trade Feusi & Co AG
Product Launch Location: Global
Packaging Contents: Lemonade
Packaging Substrate / Materials: Glass Bottle
Gazosa Monti is the new interpretation of traditional Ticino lemonade, that let us dream of sunny days and warm summer nights. The descendants of Gazosa pioneer Bartolomeo Monti Magliaso relaunched Gazosa. Packaging design agency evoq created the branding and packaging for the reinvented classic.
Gazosa Monti continues the tradition of Ticino lemonade with fruity flavours in the iconic swing top bottle. Each of the seven flavours lime (Limone), bitter orange (Aranciata Amara), blueberry (Mirtillo), grapefruit (Pompelmo), tangerine (Mandarino), orange (Aranciata) and raspberry (Lampone) has its own distinct, matching colour, which makes every bottle an eye-catcher on the shelf or behind the counter. The colour gradients evoke memories of southern sunsets and the ornamental design embodies the drink's heritage combined with southern romanticism.