German Pils Wargo Beer
Agency: Agência Gank
Credits: Odair Jaroczinski
, Rodrigo Mendes, Rafael Aguiar
Project Type: Produced
Client: Cervejas Wargo
Product Launch Location: Brazil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography
Wargo is a craft brewery located in the south of Brazil. After two unsuccessful packaging designs, Gank was invited to develop a new identity for the brand and packaging. Wargo represents the legend of a wolf who lived with soldiers in a military training camp in Saxony, who produced craft beers at leisure. Based on this briefing, we seek through illustrations to represent the figure of the wolf in a way that seems friendly without losing its imposing appearance.
The packaging of Wargo beer stands out for going out of the standard generally used by the factories. In a more conceptual than commercial way, the label expresses with few colors, focusing on the Brand and the Illustration of a wolf.