Обзор лучших ресурсов по разработке бренда, разработке упаковки

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19/03/2020

German Pils Wargo Beer


Agency: Agência Gank
Credits: Odair Jaroczinski, Rodrigo Mendes, Rafael Aguiar
Location: Brazil
Project Type: Produced
Client: Cervejas Wargo
Product Launch Location: Brazil
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Flexography

Wargo is a craft brewery located in the south of Brazil. After two unsuccessful packaging designs, Gank was invited to develop a new identity for the brand and packaging. Wargo represents the legend of a wolf who lived with soldiers in a military training camp in Saxony, who produced craft beers at leisure. Based on this briefing, we seek through illustrations to represent the figure of the wolf in a way that seems friendly without losing its imposing appearance.



What's Unique?
The packaging of Wargo beer stands out for going out of the standard generally used by the factories. In a more conceptual than commercial way, the label expresses with few colors, focusing on the Brand and the Illustration of a wolf.