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13/02/2020

GIGITT Black Chips


Agency: Widarto Impact
Director of Design & Strategy: Eko Widarto
Creative Director: Renjana Qudsi Mawlana Wirabhumi
Art Director: Galuh Aksarahina Ardhana Reswari
Senior Designer: Jalu Linuwih Muhammad
Location: Indonesia
Project Type: Produced
Client: Gigitt / PT. Java Nusantara (Brunei - Indonesia)
Product Launch Location: Brunei
Packaging Contents: Potato, Nachos / Tortilla
Packaging Substrate / Materials: Plastic, Plastic pouch
Printing Process: Digital Printing

As a newcomer brand, Gigitt really wants to make its brand a competitive challenger.

Black series of snacks seem to be still in demand by the market. In the black series, Gigitt still maintains a design concept that is dominated by typography and logos without product photos. This concept has proven to be able to attract market attention, one of which is given by one of the packaging competition in Asia.

For black series products, we make the concept of transparent snack packaging so that the product looks inside, transparent packaging is reinforced with logos and typography, one of which is gold finishing.

We want to keep consistent in Gigitt branding.



What's Unique?
Gigitt still maintains a design concept that is dominated by typography and logos without product photos. This concept has proven able to attract market attention, one of which is given by one of the packaging competition in Asia.