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09/01/2020

GIGITT vegetable snack


Design: Widarto Impact
Location: Indonesia
Project Type: Produced
Client: GIGIT snack
Product Launch Location: Brunei
Packaging Contents: Vegetable snacks
Packaging Substrate / Materials: Kraft paper food grade
Printing Process: Digital printing, Screen Printing


Gigitt is a new snack brand from Brunei Darussalam. As a start-up, Gigitt wants to look different from other snacks. This is important because with this difference the Gigitt brand will be more visible.

Made from vegetables and of course HALAL, we want to show Gigitt more cheerful, fun and vibrant. We deliberately do not display photos of vegetables, because this is too commonly used by snack packaging.

We replace the role of food photos with wide typography, which is to strengthen our impression of displaying bright packaging colors.

We help clients start with the Gigitt logo design system, system design, brand guidelines, typography and packaging design.



What's Unique?
Fun color combining with typography. This combination increase potential customers mood booster.