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12/02/2018

Gíria Craft Beer



Creative Agency: ThinkBoldStudio
Creative director: Hugo Marques
Project Type: Produced, Commercial Work
Client: Gíria
Location: Aveiro, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing

Gíria is a brand that makes craft beer. The goal was to create a vintage look but a simple logotype. Each style had it´s own central illustration and identity.



What's Unique?
The victorian inspiration and style was blended with a modern illustration and a simple clean logotype. The challenge was to merge this different moods in one label. The result is something visually rich with a vintage feel but without looking outdated or heavy.