Gíria Craft Beer
Creative Agency: ThinkBoldStudio
Creative director: Hugo Marques
Project Type: Produced, Commercial Work
Location: Aveiro, Portugal
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Printing Process: Digital printing
Gíria is a brand that makes craft beer. The goal was to create a vintage look but a simple logotype. Each style had it´s own central illustration and identity.
The victorian inspiration and style was blended with a modern illustration and a simple clean logotype. The challenge was to merge this different moods in one label. The result is something visually rich with a vintage feel but without looking outdated or heavy.