Обзор лучших ресурсов по разработке бренда, разработке упаковки

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10/02/2020

Glob Wine


Design: Barış Çiftçi
Location: Poland
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass bottle and label

The wine packaging project has been designed for the target group is who likes traveling and drinking wine.

You may be noticed the label has been designed like a boarding pass because that visual style is going to help the product to communicate with the target group effectively. Every bottle has been designed for each city, for example, you can find just a Paris bottle in Paris, a Berlin bottle in Berlin, etc. That way the wine the audience drinks is not just a wine, it is becoming a memory.



What's Unique?
The label has been designed like a boarding pass because that visual style is going to help the product to communicate with the target group effectively. Every bottle has been designed for each city, for example, you can find just a Paris bottle in Paris, a Berlin bottle in Berlin, etc. That way the wine the audience drinks is not just a wine, it is becoming a memory.