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13/08/2019

Gonut Condom


Creative Director: Nguyen Thai Ngoc Linh
Art director/Designer: Evie Le
Advisor: Nguyen Trung Hieu
Location: Vietnam
Project Type: Concept
Packaging Contents: Condom
Packaging Substrate / Materials: Paper box
Printing Process: Digital printing, Foil stamping

Gonut is a well-known Vietnamese condom brand. Gonut is just not about safe sex. It’s about how bring pleasure to both him and her. Many flavors to explore but still kind to your skin. More fun when you can taste it.

The Challenge
Gonut is the new product brand in adult toy's market. The challenge was to create a brand identity and a set of packagings with its own personality.

The Solution
We created a set of fruits with donuts like strawberry, chocolate, as sweet as we can. The delicious image, plays along with pastel color. We tried to create a unique condom brand by put the flavors on it.

*Some product information inspired by Durex, Ryori