Good Night Milk
Art director, Designer: Yurko Gutsulyak
Illustrator: Polina Omelchenko
Project Type: Produced, Commercial Work
Location: Toronto (Canada) and Kyiv (Ukraine)
Packaging Contents: Milk
Packaging Substrate / Materials: Paper
Printing Process: Flexography
Good Night Milk, milk taken from cows at night, is notably tastier. It contains special supplements proven to aid sleep and reduce anxiety, makes ones feel like in childhood. It is a novelty in Fairy Milk series. The design challenge was to develop the existing series but have its own logotype for the new product. It was important to keep folklore style and atmosphere of fairy tales. This time the main character, fairy cow, stays behind the scenes and only moon horns decorated with copper bells are visible.
The color combination is unique and unexpected for milk packaging. It helps to stand out on the shelf’s in grocery stores. In addition, colors are relevant to the product and help to create feelings of cozy evening.