Creative Agency: MILK L.T.D.
Project Type: Produced, Commercial Work
Client: LKC Drinks
Location: Athens, Greece
Packaging Contents: Botanical Gin
Packaging Substrate / Materials: Glass Bottle
An exceptional gin created by three proud Greek women
Grace Gin is a unique gin, full of the tastes of Greece, produced in small batches using traditional distillation processes and the techniques of the finest perfume houses.
Three women with an outstanding knowledge of drinks and Greek botanicals, set a target to create a premium gin with the essence of Greece, from the mountains to the sea. After more than a year of extensive research, experimentation and trial in botanicals and techniques, they selected distinctive Greek botanicals, such as Kritamos (Rock Samphire), Schinos, Myrtle Leaves and Orange Blossom to create a wonderful bouquet of aromas and tastes. According to gin connoisseurs the new product should definitely be considered to be among the finest premium gins available in the global market.
In order to brand the partnership of the three women and its precious outcome we revisited Greek mythology. The Three Graces, the goddesses of charm, beauty and creativity symbolizing nature and fertility, provided the perfect parallelism for our branding needs. We developed two identities, Three Graces Distilling and Grace Gin, for the corporate and the consumer brand respectively. We did some nifty work in packaging design to make sure that Grace Gin's bottle will be as good as its content. And then, we developed a fancy lookbook to make sure that brand communications and promotions will come up to the quality of such an exquisite brand.
Three months after its launch, Grace Gin has already transcended the Greek borders, being exported in various countries around the world.
We developed a brand from scratch. A brand with a great story to tell, as good as its content.
The development of the ideal looks -refined, confident, spiritual, fresh with a twist- for an exquisite botanical gin brand.
The story of three proud greek woman uniquely captured and revealed in this premium gin packaging design.