Agency: SUMP DESIGN
Creative Director: Zi Huai Shen
Project Type: Produced
Client: Grandma Ginger
Product Launch Location: Asia
Packaging Contents: Brown sugar ginger tea
Packaging Substrate / Materials: Bottle, Tag, Wrap, Glass Bottle, Pulp Carton
Printing Process: Digital printing
The brand Logo of Grandma ginger is grandmother of her youth as the main model style. Best served with the good old days and the modern hand painting as if we walk backwards in the tunnel of time. It not only place oneself in the Initial Stage of the Republic of China but also integrate it into the classical and simple elegance. Our design grants a modern and new brand style. Cheongsam set the well-proportioned figure of grandmother off to express the ancient skincare wisdom embodied in brown sugar ginger tea. As the skincare secret of grandmother at her young period, she would like to pass the said skincare secret on to the next generation.
Furthermore, it is the ancient crafts for the modern man to taste the pure handmade taste to gradually put you in a good mood. Ink mottling in the corrugating paper, charming fragrant gingers on the rainy rock road full with firewood waft through the air as time goes by. We use the traditional corrugating paper rich in vegetable fiber to breed the classic impression.