Greenway

Design: Jeff Jen
Project Type: Student Project
School: Academy of Art University
Course: Package Design 2: Executing 3D Design
Tutor: Thomas McNulty
Location: San Francisco
Packaging Contents: Sustainable Powdered Paint
Packaging Substrate / Materials: Plastic
Printing Process: Ink Jet Printing

Greenway is a new start up company, promoting and advertising sustainable powdered house paints. Greenway is also presenting, all powdered house paint products in recyclable and biodegradable material. Non-harmful and environmentally friendly.​​​​​​​

Reducing, Reusing, and Recycling, Helps the community, and the environment by saving money, energy, and natural resources. By promoting the idea of saving the environment and materials. We could strengthen Eco Hourglass on the market to compete with with other house paint companies. Every batch of powdered paint Greenway Sells, Greenway will plant a tree around the boarder of USA. Greenway is the only company in the industry that is beginning with 100% recyclable materials and sustainable powdered house paint. We only provide powdered house paint.

By using only environmental friendly materials to create the ‘reduce reuse and recycle’ idea with a green eco friendly look and feel that promotes recycling. Giving this brand a clean, green and organic look would show off the relationship this brand has with nature. Since Greenway is the only company in the industry that is beginning with 100% recyclable materials and sustainable powdered house paint, It is a big opportunity to bring in a higher demand of business.

What's Unique?
The paper for this project used was a special inkjet craft paper that was a sticker I had directly printed on and cut off. The color stripes and dots on this project were created with a special sticker maker machine, and was measured and hand placed.