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Gulu is a healthy food brand created by a fitness and food influencer, Gulu fit. The brief was to create a fun, playful branding and packaging for a series of instant breakfast oatmeals that brought joy and brightened the morning of anyone who was hustling in their life. The cute facial expression on the logo gave a human touch to the brand, and the colorful and vivid food illustrations added a warm and delightful feeling to the products.