Agency: Springetts Brand Design
Creative Director: Paul Williams
Design Director: Kevin Daly
Project Type: Concept
Packaging Contents: Wine
Packaging Substrate / Materials: Glass
Hardy's wines are one of England crickets key sponsors. We created a limited edition wine that could be sold at the grounds and also as a gift item for cricket fans.
We noticed that wine bottles closely mimic the shape of a cricket bat. Our idea was to turn a wine bottle into a cricket bat and use a grip as the neck label with different patterns to distinguish between the grape varieties. Each wine type was named after a famous cricket shot based on the strength of the wine.
Each bottle comes in a gift box made to look like a trophy case with a bails cork screw included.