Design: Mompo estudio
Project Type: Concept
Packaging Contents: Wine, fruits, natural flavours
Packaging Substrate / Materials: Aluminium
Printing Process: Screen printing
Vanilla and cherry. Nature and flavor. A project with a scent of minimalism and a very dynamic design. Not surprisingly, these canned wines, with a low alcohol content, have a wide roots in countries like the United States. We are very proud to have participated in the launch of the Hedonic brand and to have helped convey that modern, fresh and clean image that they were pursuing.
The process was long, visualizing the competitors, analyzing the different products. The selected colors evoke the fruits that the drink contains.
When it comes to project creation, I always try to work on 3 points:
Concept: to analyze the reason of things, asking yourself questions about the project.
Design: to study the current tendencies and influences, see what’s working and what isn’t, and hence adopt a specific style.
Prestige: make sure every design created has a solemn character, with quality and functional.
And in this proyect, we think we made it.