, Yao Xu
Project Type: Produced, Commercial Work
Packaging Content: Chinese spirits
This Chinese white spirit product is named He Gan (何干), meaning that “no matter what is happening outside, it’s none of my business”. The meaning is quite abstract under the Chinese context. On one hand, it sounds rude and indifferent; on the other hand, it could be reexplained as that “no matter what is happening outside, it does not affect my minds”. In this case, the idea behind the product name manifests the ability of independent thinking.